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Facebook just for idle hands? Maybe, but here’s something local retailers should take note of.

April 16, 2010

Interesting article over on CNN.com this morning. Seems Facebook is looking to get some of the location-based social networking business that Foursquare and Gowalla have been enjoying and is now looking to introduce their own “Places” technology into the popular online networking site.

While the overwhelming majority of the comments posted after the article describe this anywhere from “creepy” to “stalker enabling,” there might be some merit in Facebook’s thinking.

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Put some time into your presentation.

April 14, 2010

The other day, I had a meeting on an upcoming dinner with the committee planning it for one of the organizations I am in charge of. A local restaurant in our area — and one with an impeccable image — provided a quote on catering the event.

Many are familiar with this renowned area restaurant — it has a wonderful menu that is frequently updated, it’s in a great location and always seems to be serving near capacity, the decor is fantastic and has really set the mood for the establishment and the service and quality is by far better than other restaurants in the DeKalb-Sycamore area.

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Are you engaging consumers online? Are you sure?

April 9, 2010

One of the biggest obstacles to today’s web-based marketing efforts isn’t the lack of accurate measurements, rather it is the inability of numeric metrics to give a clear indication of success (or failure).

To many in upper management, when faced with a web campaign’s bewildering deluge of distinct visitor numbers, cost per click rates and apparent traffic trends, most strive to justify the expenditures by seeking a clear-cut, bottom-line return on investment.

While it is true that a thorough and regular analysis of your web site or blog’s traffic statistics can lead to clues about the level of engagement your web fans or readers have with your online presence, there are certainly some intangible metrics that can indicate if you’re on the right page with consumers.

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“I’ve got a web site, why do I need a blog?”

April 8, 2010

Honestly, it’s a good question and probably the first one we hear when we talk to business owners. After all, everyone knows you need a web site — what company, non-profit, retailer or other business-to-consumer (and even business-to-business) organization would dream of not having a web site? It’s your public face online. Your 24/7/365 store. Your web presence that’s supposed to extend the farthest reaches of the earth and bring you untold business opportunities (right?).

And many have gone through the normally-harrowing process of planning and having a web site created — a project that involved more time than you thought, more resources than you probably allocated and likely more budget than you planned.

So when business owners and directors of other organizations are queried as to why they don’t have a blog, the most common question is “Why do I need one? I have a web site.” Well, here are five great reasons why you can’t afford not to have this important component of your online marketing, promotions and public relations toolkit:

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The right business decision?

April 7, 2010

There’s no doubt that the airline industry is a cut-throat business. Seat prices seem to change almost hourly, if not more often (certainly true the closer you come to departure time). There are additional fees for printed tickets, checking in oversized baggage and even inflight meals. Seems like they’ll soon charge you for virtually anything.

Well, that time is now.

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Welcome to the DCSMPR blog

April 7, 2010

You’ve found your way to the blog for the DeKalb County Society for Marketing & Public Relations. The DCSMPR is open to all marketing professionals at local companies, non-profits, educational institutions and other organizations in the area looking for a forum for sharing, learning and gaining education on a variety of marketing and public relations topics.

Keep an eye on this blog — we’ll be posting articles, interviews, upcoming events and other topics of interest to marketing and public relations professionals, often with a definite twist for DeKalb County, Illinois. Thanks for visiting!